SABRAMAN

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Loyalty + POS + Brand System
Case Study

Smoky Market Loyalty Miniapp

A loyalty platform that combines a Telegram mini app, web POS operations, and a full visual system spanning logo, social media, and branded print surfaces.

Problem and context

The brand needed one coherent loyalty experience instead of fragmented customer touchpoints, scattered staff tools, and disconnected promotional materials.

The project had to stay fast at checkout while also looking consistent everywhere the brand appeared, from interfaces to print and social content.

Architecture and implementation

The product layer was split between customer-facing Telegram flows and staff-facing POS workflows, while the brand layer kept typography, color, and composition rules aligned across every surface.

Shift lifecycle, customer lookup, and discount validation were modeled as explicit state transitions, while design decisions were turned into reusable assets instead of one-off mockups.

Feature deep dive

On the product side, store operators can process QR and manual customer lookup, apply policy-safe discounts, and close shifts with exportable reporting.

On the brand side, the scope included the logo, social media templates, communication layouts, and printed materials so the project worked as a product and as a recognizable retail identity.

Outcome and impact

The loyalty flow became operationally explicit: staff actions, discount decisions, and shift accountability live in one system instead of scattered routines.

The brand also received a full visual framework that scales from store materials to social templates without losing tone or recognition.

Constraints and tradeoffs

Balancing speed for checkout staff with policy enforcement still requires careful UX prioritization and strict domain validation.

A wide visual scope improves brand control, but it also raises the bar for keeping print, social, and product assets in sync.

Tooling and integrations

The monorepo setup keeps mini app and POS codebases aligned while sharing domain contracts across the operational core.

Convex-backed data workflows handled real-time product state, while the visual layer was produced as a repeatable system for digital and print outputs.

FAQ

Is this just a customer mini app?

No. The scope includes the customer mini app, a full web POS layer for sellers and admins, and the surrounding brand system.

Who handled the visual identity?

I handled the full visual scope: logo, social media templates, print materials, and visual rules for the product surfaces.

Can a similar project be built for another brand?

Yes. This format can be adapted to another retail brand with its own loyalty logic, visual style, and operational workflows.

A similar project can be adapted for your brand

If you need the same kind of setup, I can build it around your brand and workflows: identity, Telegram mini app, POS logic, social templates, and print surfaces.