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Telegram Commerce
Case Study

SMO TG Miniapp

Production mini app for retail and wholesale order flows with role-aware UX and integrated backoffice controls.

Problem and context

Retail and wholesale had overlapping but incompatible ordering flows. Staff needed one channel with role-based boundaries and predictable order lifecycle handling.

Telegram was already the operational entry point, so product adoption depended on minimizing context switches to external systems.

Tooling and integrations

Next.js and Convex power the interactive and stateful parts, while MoySklad sync keeps inventory and order context aligned with business operations.

Integration reliability was treated as a product concern, not a background technical detail.

Architecture and implementation

The app was designed around catalog, cart, checkout, and post-order operations, with manager/admin panels built on the same domain model.

Integrations were isolated through adapter-style boundaries to keep product logic stable when external systems changed behavior.

  • Catalog + cart + checkout
  • Manager/admin role separation
  • Integration-safe boundaries

Feature deep dive

Operational features include broadcast messaging, reward wheel mechanics, and order-state control for real store workflows.

UX was tuned for small-screen execution speed: short action paths, explicit status signaling, and low cognitive load for repeat tasks.

Constraints and tradeoffs

Telegram platform constraints limit certain UI patterns, so product interactions favor robust clarity over visual complexity.

Role-driven behavior increases implementation complexity but is necessary for operational safety.

Outcome and impact

The team received a single execution surface for retail and wholesale ordering scenarios with transparent role governance.

Daily operations became easier to audit and maintain because user actions map directly to business states.

FAQ

Is this only a storefront?

No. It includes operational admin and manager flows around ordering lifecycle control.

Why include MoySklad sync?

To keep catalog and order state consistent with real inventory and internal accounting routines.

What defines production readiness here?

Stable role flows, predictable order transitions, and integration behavior that supports daily usage.